Times ads were shown
315,962
across Meta, LinkedIn and YouTube · Jul 30 to Sep 30
Video views
54,216
across Meta and LinkedIn · 28,419 full 15-second watches
Link clicks, launch flight
1,766
$0.40 per click · Aug 5 to Aug 25, flight complete
Site visits from launch ads
1,155
$0.61 per visit average · best day $0.35
Site page views
16,827
August total, Aug 1 to Aug 31 · September total 10,503, Sep 1 through Sep 30 · October to date 362, Oct 1 through Oct 12 · all traffic sources
Site visits, September flight
2,674
Sep 19 to Sep 21 · $0.10 a visit across the flight
Best email open rate
45.9%
send #1 to Batch 4 · pieces 1, 2 and 3 complete across eighteen sends, piece 4 runs Sep 21 to Sep 25
Budget remaining
$0
the $2,300 ad spend budget is fully deployed · September activity stands $416.22 beyond it
Spend and results by platform
Everything bought so far, from Jul 30.
| Platform | Spend | Times shown | Results |
|---|---|---|---|
| Meta · Facebook + Instagram | $1,971.68 | 147,015 | 53,230 video views · 1,766 link clicks · 4,020 site visits · 362 page visits |
| $714.72 | 8,952 | 712 video views among senior ad-industry decision makers · free trial lead gen Aug 21 to 31, 5,667 times shown, 55 clicks and 1 lead · follower boost Aug 28 to 31, 24 engagements and 6 new page followers | |
| YouTube · Google Demand Gen | $470.83 | 157,487 | reach across YouTube, Discover and Gmail · 2,726 clicks · 444 new channel subscribers at $0.48 each · program complete, Jul 27 to Sep 7 |
| Total | $3,091.41 | 310,497 |
Campaign board
Every campaign in the Month 1 plan.
| Platform | Campaign | Audience | Budget | Flight | Status | Results |
|---|---|---|---|---|---|---|
| Meta | September flight · site | Reel viewers and the advertising, production and radio industry · Facebook and Instagram | $70.42 | Sep 19 to Sep 21 | COMPLETE | September statics driving the free trial signup page, optimized directly for signups · $70.42 spent, 2,082 times shown, 41 clicks, 26 site visits |
| Meta | September flight · videos | Audio decision makers · Facebook and Instagram | $93.75 | Sep 19 to Sep 21 | COMPLETE | reels running as page videos to the homepage · $93.75 spent, 11,472 times shown, 1,537 clicks and 1,477 site visits at $0.06 each · a 13.4% click rate |
| Meta | September flight · This Is What AI Voice Sounds Like | Audio decision makers · Facebook and Instagram | $49.68 | Sep 19 to Sep 21 | COMPLETE | one Before and After reel running on its own so it gets its own audience · $49.68 spent, 5,712 times shown, 779 clicks and 747 site visits at $0.07 each · a 13.6% click rate |
| Meta | September flight · One Of These Is AI | Audio decision makers · Facebook and Instagram | $51.48 | Sep 19 to Sep 21 | COMPLETE | the second Before and After reel running on its own · $51.48 spent, 4,589 times shown, 439 clicks and 423 site visits at $0.12 each |
| Meta | Feed boosts · video views | A lookalike of the email list and the list itself, layered with advertising, production and radio professionals · Facebook and Instagram | $120 | Sep 15 to Sep 18 | COMPLETE | $119.28 spent · 5,993 times shown · 3,758 video views · 1,895 full watches at $0.06 · four reels: Smooth Is Not Natural, the 18-Month Prediction, Real Voices Were Never Built, Start Your Free Trial · the 18-Month Prediction reel took most of the clicks at $0.49 each |
| Meta | Launch · website clicks | US adults 25 to 64 · Facebook and Instagram | $500 | Aug 5 to Aug 25 | COMPLETE | $499.90 spent · 1,327 clicks · 841 site visits |
| Meta | Launch · retargeting | Video viewers, page engagers and the email list | $200 | Aug 5 to Aug 25 | COMPLETE | $199.97 spent · 439 clicks · 314 site visits |
| Meta | Teaser · video views | Two audiences tested: broad US and a lookalike built from the email list | $296.32 | Jul 30 to Aug 5 | COMPLETE | 23,255 video views at $0.013 · 14,107 full watches |
| Meta | Facebook page visits push | US adults 25 to 64 | $75.21 | Jul 30 to Aug 5 | COMPLETE | 362 page visits at $0.21 per visit |
| Teaser · video views | Senior creative and marketing decision makers, US | $70.22 | Jul 29 to Jul 31 | COMPLETE | 712 views at $0.10 per view | |
| YouTube | Demand Gen · website clicks | Reach across YouTube, Discover and Gmail | $113.38 | Aug 5 to Aug 7 | COMPLETE | 61,810 times shown · 997 clicks |
| Meta | Free trial signups | Radio and audio production professionals, agency creative and media buyers, and warm audiences · Facebook and Instagram · steering to the free trial signup page | $60 a day | Sep 21 to Sep 30 | COMPLETE | ran Sep 21 to Sep 30, optimized directly for free trial registrations · $555.16 spent · 20,304 times shown · 495 clicks · 0 registrations · the Aug 17 to Aug 25 phase: $162.04 spent, 504 clicks, 383 signup page visits |
| Free trial · lead gen form | The email list matched on LinkedIn, 64,110 members | $650 | Aug 21 to Aug 31 | COMPLETE | $574.50 spent · 5,667 times shown · 55 clicks · 1 lead · the cold professional audience delivered clicks at $6.63 against $41.64 on the matched list | |
| Follower boost · promoted page post | US creative and marketing decision makers | $70 | Aug 28 to Aug 31 | COMPLETE | $70.00 spent · 768 times shown · 24 engagements at $2.92 · 4.04% engagement rate · 6 new page followers | |
| YouTube | Subscriber growth | United States · built on the channel sizzle video | $125 | Aug 31 to Sep 7 | COMPLETE | 444 new channel subscribers at $0.48 each across the full YouTube program · the channel has gone from 218 subscribers on Sep 1 to 435 · Sep 4 was the strongest single day at 59 subscribers for $0.31 each · flight complete, Aug 31 to Sep 7 |
| YouTube | Free trial · website traffic | United States · built on the channel's top Short, Smooth Is Not Natural | $125 | Aug 31 to Sep 7 | COMPLETE | $143.20 spent · 636 clicks at $0.14 through Sep 4, a 2.37% click rate and the best click price on the account · every view also counts on the channel’s own Short, Smooth Is Not Natural, which has reached 36K views · flight complete, Aug 31 to Sep 7 |
The path to conversions
How the flight turns attention into signups, in four stages.
| Stage | The play | What it does | Status |
|---|---|---|---|
| 1 | Fill the funnel | The click campaigns, the email program and the press round put BionicVO in front of the industry and bring buyers to the site. Every visitor joins the retargeting pool for the next stage. | COMPLETE |
| 2 | The free trial push | New creative steers people to the free trial: audition professional voices at zero cost, then sign up on the spot. Live since Aug 17 on the existing budget, running to the lookalike and retargeting audiences. | COMPLETE |
| 3 | Sharpen delivery | Optimization moves from clicks to people who load the page, so the same dollars buy more real site visits. | LIVE |
| 4 | Optimize for signups | Once signups reach steady weekly volume, the campaigns switch to optimizing directly for registrations. | LIVE |
Launch flight, day by day
The website click campaigns on Meta. A site visit is a person who clicked the ad and loaded the site, counted by the pixel.
Daily spendCost per site visit
| Day | Spend | Times shown | Link clicks | Site visits | Cost per click | Click rate | Cost per visit |
|---|---|---|---|---|---|---|---|
| Aug 5 | $98.08 | 10,218 | 227 | 76 | $0.43 | 2.22% | $1.29 |
| Aug 6 | $55.48 | 4,594 | 127 | 67 | $0.44 | 2.76% | $0.83 |
| Aug 7 | $60.54 | 4,787 | 91 | 55 | $0.67 | 1.90% | $1.10 |
| Aug 8 | $39.99 | 2,127 | 81 | 64 | $0.49 | 3.81% | $0.62 |
| Aug 9 | $32.64 | 1,724 | 78 | 40 | $0.42 | 4.52% | $0.82 |
| Aug 10 | $24.87 | 1,346 | 69 | 44 | $0.36 | 5.13% | $0.57 |
| Aug 11 | $28.76 | 1,431 | 60 | 38 | $0.48 | 4.19% | $0.76 |
| Aug 12 | $22.27 | 1,173 | 47 | 30 | $0.47 | 4.01% | $0.74 |
| Aug 13 | $27.78 | 1,561 | 68 | 53 | $0.41 | 4.36% | $0.52 |
| Aug 14 | $29.75 | 1,844 | 75 | 51 | $0.40 | 4.07% | $0.58 |
| Aug 15 | $30.38 | 2,113 | 96 | 64 | $0.32 | 4.54% | $0.47 |
| Aug 16 | $26.60 | 1,960 | 75 | 49 | $0.35 | 3.83% | $0.54 |
| Aug 17 | $20.36 | 1,523 | 74 | 58 | $0.28 | 4.86% | $0.35 |
| Aug 18 | $6.65 | 628 | 14 | 9 | $0.48 | 2.23% | $0.74 |
| Aug 19 | $38.51 | 4,066 | 86 | 63 | $0.45 | 2.12% | $0.61 |
| Aug 20 | $35.55 | 3,335 | 108 | 82 | $0.33 | 3.24% | $0.43 |
| Aug 21 | $31.37 | 2,706 | 105 | 79 | $0.30 | 3.88% | $0.40 |
| Aug 22 | $30.51 | 2,503 | 115 | 83 | $0.27 | 4.59% | $0.37 |
| Aug 23 | $30.01 | 4,757 | 114 | 85 | $0.26 | 2.40% | $0.35 |
| Aug 24 | $26.82 | 2,454 | 73 | 60 | $0.37 | 2.97% | $0.45 |
| Aug 25 | $2.29 | 211 | 6 | 5 | $0.38 | 2.84% | $0.46 |
| Flight total | $699.87 | 57,122 | 1,766 | 1,155 | $0.40 | 3.09% | $0.61 |
Email · pieces 1, 2 and 3 complete, piece 4 scheduled
One send a day at 11:00 AM ET on weekdays. Pieces 1 and 2 reached all six lists: 121,388 emails in all, 115,973 delivered, 36,227 opens and 102 unsubscribes across the twelve sends. Piece 3 is now complete across all six lists as well: 59,777 emails, 5,070 opens and 14 unsubscribes across six sends. Piece 4 is queued in full and runs Sep 21 to Sep 25.
| Fires | Piece | Subject line | List | Size | Status |
|---|---|---|---|---|---|
| Wed Aug 5 | #1 | Even AI Hates AI Voices | List 1 | 11,860 | SENT |
| Thu Aug 6 | #1 | Even AI Hates AI Voices | List 2 | 11,219 | SENT |
| Mon Aug 10 | #2 | AI and Humans Agree on One Thing | List 1 | 11,504 | SENT |
| Tue Aug 11 | #2 | AI and Humans Agree on One Thing | List 2 | 11,010 | SENT |
| Wed Aug 12 | #1 | Even AI Hates AI Voices | Batch 3 | 10,053 | SENT |
| Thu Aug 13 | #1 | Even AI Hates AI Voices | Batch 4 | 11,414 | SENT |
| Fri Aug 14 | #1 | Even AI Hates AI Voices | Batch 5 | 11,905 | SENT |
| Mon Aug 17 | #1 | Even AI Hates AI Voices | Batch 6 | 4,921 | SENT |
| Wed Aug 26 | #2 | AI and Humans Agree on One Thing | Batch 3 | 9,874 | SENT |
| Thu Aug 27 | #2 | AI and Humans Agree on One Thing | Batch 4 | 11,167 | SENT |
| Fri Aug 28 | #2 | AI and Humans Agree on One Thing | Batch 5 | 11,617 | SENT |
| Fri Aug 28 | #2 | AI and Humans Agree on One Thing | Batch 6 | 4,844 | SENT |
| Tue Sep 8 | #3 | The Only AI Voice AI Likes | List 1 | 11,456 | SENT |
| Tue Sep 8 | #3 | The Only AI Voice AI Likes | Batch 6 | 4,835 | SENT |
| Wed Sep 9 | #3 | The Only AI Voice AI Likes | List 2 | 10,985 | SENT |
| Wed Sep 9 | #3 | The Only AI Voice AI Likes | Batch 3 | 9,845 | SENT |
| Thu Sep 10 | #3 | The Only AI Voice AI Likes | Batch 4 | 11,076 | SENT |
| Fri Sep 11 | #3 | The Only AI Voice AI Likes | Batch 5 | 11,571 | SENT |
| Mon Sep 21 | #4 | AI Loves Bionic VO | List 1 | — | SCHEDULED |
| Tue Sep 22 | #4 | AI Loves Bionic VO | List 2 | — | SCHEDULED |
| Wed Sep 23 | #4 | AI Loves Bionic VO | Batch 3 | — | SCHEDULED |
| Thu Sep 24 | #4 | AI Loves Bionic VO | Batch 4 | — | SCHEDULED |
| Fri Sep 25 | #4 | AI Loves Bionic VO | Batch 5 | — | SCHEDULED |
| Fri Sep 25 | #4 | AI Loves Bionic VO | Batch 6 | — | SCHEDULED |
Results by send
Open rates on this list normally run 16 to 46%. Every send below is settled.
| Send | Sent to | Opens | Open rate | Unsubscribes | Status |
|---|---|---|---|---|---|
| #1 · List 1 · Aug 5 | 11,860 | 3,337 | 29.2% | 34 | FINAL |
| #1 · List 2 · Aug 6 | 11,219 | 2,938 | 27.3% | 11 | FINAL |
| #2 · List 1 · Aug 10 | 11,504 | 4,060 | 35.6% | 24 | FINAL |
| #2 · List 2 · Aug 11 | 11,010 | 3,711 | 34.6% | 5 | FINAL |
| #1 · Batch 3 · Aug 12 | 10,053 | 3,004 | 32.1% | 4 | FINAL |
| #1 · Batch 4 · Aug 13 | 11,414 | 4,920 | 45.9% | 5 | FINAL |
| #1 · Batch 5 · Aug 14 | 11,905 | 4,280 | 38.4% | 11 | FINAL |
| #1 · Batch 6 · Aug 17 | 4,921 | 747 | 16.3% | 1 | FINAL |
| #2 · Batch 3 · Aug 26 | 9,874 | 3,050 | 32.3% | 0 | FINAL |
| #2 · Batch 4 · Aug 27 | 11,167 | 2,545 | 23.8% | 3 | FINAL |
| #2 · Batch 5 · Aug 28 | 11,617 | 2,063 | 18.3% | 4 | FINAL |
| #2 · Batch 6 · Aug 28 | 4,844 | 1,583 | 35.9% | 0 | FINAL |
| #3 · List 1 · Sep 8 | 11,455 | 247 | 2.2% | 5 | FINAL |
| #3 · Batch 6 · Sep 8 | 4,845 | 126 | 2.8% | 1 | FINAL |
| #3 · List 2 · Sep 9 | 10,985 | 1,077 | 10.2% | 3 | FINAL |
| #3 · Batch 3 · Sep 9 | 9,845 | 1,193 | 12.7% | 1 | FINAL |
| #3 · Batch 4 · Sep 10 | 11,076 | 1,292 | 12.2% | 1 | FINAL |
| #3 · Batch 5 · Sep 11 | 11,571 | 1,135 | 10.2% | 3 | FINAL |
| Piece 3 · all six lists | 59,777 | 5,070 | 8.5% | 14 | |
| The original eight sends | 83,886 | 26,997 | 33.7% | 95 | |
| Piece 2 · the four remaining lists | 37,502 | 9,241 | 25.7% | 7 | |
| Pieces 1 and 2 · the twelve finals | 121,388 | 36,238 | 31.2% | 102 | |
| The whole program · eighteen sends | 181,165 | 41,308 | 22.8% | 116 |
Prepared for BionicVO by Reliable PR & Marketing · refreshed daily
Sources: Meta Ads · LinkedIn Campaign Manager · Google Ads · Brevo